The British clothing store has decided to base its Autumn/Winter 13 line on the kind of decor you would normally find in a typical English pub. The collection takes its inspiration from the Brit Pop era of the 90′s, along with other grunge elements such as photographs of the North and football managers in their iconic sheepskin jackets.
Apart from its obvious influences, the line of clothing will also play on the use of textures in a big way. Many of the outfits use a contrasting combination to achieve the desired look, with materials such as PVC, leather, fine-knit wool and sequins all making an appearance.
The patterns themselves were designed in cooperation with Google and ads a very modern feel to something you think would normally be best advised to stay in the past.
The line is set to be released in September this year and will be made up of 37 different pieces, ranging in price from £50 to £750.