Estonian startup Jomi Interactive is designing a device to help increase water consumption. The band fits around a water bottle and monitors your daily intake, reminding you to drink via its embedded LED lights.
This development follows the increase in self-quantifying smart devices from companies like Nike, Fitbit, and Withings, and the large number of tracking apps. TechCrunch reports that the device will also weigh the bottle at certain intervals to measure how much water has been consumed and then send this data via Bluetooth to a mobile app.
Jomi Interactive notes that we need to consume 2-3 litres of water per day but research suggests that 70-80% of people walk around in a state of mild to moderate dehydration. Their solution is aimed at those concerned with leading a balanced and healthy life.
Jomi is among the final eight in Estonia’s entrepreneurial competition Ajujaht (brain hunt), where 100 business ideas compete for the chance to win 50,000 euros. The product is on its way to becoming fully developed and funded, and the company plans to utilize Kickstarter for a first production run.