Keeping track of the weather could be as easy as 140 characters or less.
The bite-sized social networking platform is a great way to aggregate a huge amount information into a manageable stream of topics specific to you. There’s no reason it shouldn’t be the same with the weather, which is exactly why the company is partnering with The Weather Channel to bring local forecasts to your feed.
Users won’t have to follow a link to an external site to view the content. Using the company’s “cards” technology, you can view the videos within your news feed.
Twitter did something similar last year with college football when they sold ad space to ESPN – allowing them to tweet instant replays. With the apparent success of the joint venture, the company is now aiming to attract more big brands to the platform who would also be interested in reaching their customers in different ways.
If the partnership does go well, it could open the floodgates for other companies advertising on Twitter. With Twitter’s revenue model frequently coming into question, the chances are that some solid proof will have to come from the experiment with The Weather Channel first. Providing it’s forthcoming, the dynamic of Twitter could undergo some drastic changes in the future.