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Campaign Pokes Fun At Women’s Diet Ads [Video]

Advertising

Kerry LowLow has created a catchy jingle that mocks low-fat food commercials.

Yi Chen
  • 17 april 2013


Cheese spread company Kerry LowLow has created a video called “Adland Gal” that mocks the cliched women we see in diet commercials. On its Facebook page, the company questions the stereotypes we’re exposed to on TV, saying: “What is it with food ads aimed at women? Why do they bombard us with cliches? Why do they presume that all women have a negative relationship with food?”

Kerry-LowLow-ad-video

The tongue-in-cheek video shows the three types of women often found in commercials when it’s advertising low-fat foods, for example the ‘Smug Gal,’ the ‘Ditzy Gal,’ and the ‘Muffin Gal.’

Kerry-LowLow-ad-parody-video

The jingle pokes fun at the stereotypes and Kerry LowLow aims to “support and encourage women everywhere to have a great relationship with food.” The video has been watched over 450,000 times and has received positive comments from netizens.

Watch the ad below and let us know what you think on twitter:

Kerry LowLow

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