menu

Air Canada Outfits Flight Attendants In Hipster Garb [Pics]

Air Canada Outfits Flight Attendants In Hipster Garb [Pics]
Design

The more affordable offshoot airline, rouge, is outfitting staff in stylish, approachable uniforms to create a relaxed atmosphere on board.

Emma Hutchings
  • 31 may 2013

Air Canada rouge, Air Canada’s new affordable leisure airline, is outfitting its flight attendants in hip, stylish uniforms to create a relaxed and approachable atmosphere on board. The airline wanted to create a welcoming, fashion-forward look that would also be practical and comfortable.

Its inaugural flight is just over a month away and Air Canada rouge hopes the relaxed onboard apparel will contribute to a fresh, vacation-like environment for travellers. The uniforms were unveiled this week by six flight attendants-in-training.

Air Canada Outfits Flight Attendants In Hipster Garb [Pics]

The concept was developed by Montreal’s VF Imagewear incorporating Air Canada rouge’s signature colours of burgundy and slate with bright accent colors to create a fresh, simple and relaxed style. Signature custom elements provide an on-trend and fresh Air Canada rouge look.

Canadian designer John Fluevog created the shoes, Marie C Design created the scarves and ties, Maybelline New York’s lead makeup artist Grace Lee developed the fresh and approachable beauty look, and Ontario’s Cobmex Apparel is behind the women’s sweater sets and the men’s cardigans. Renee Smith-Valade, Vice President of Customer Experience, said:

Our goal was to create a unique, welcoming and fashion forward look with lasting appeal that would also be practical and comfortable. We developed our uniform and overall look with our partners in record time – about four months — with close attention to cost and making every effort to engage with Canadian designers for an end result that reflects our relaxed, fun, holiday atmosphere onboard.

Click through to see pictures of the new uniforms:

Air Canada rouge

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Building Tomorrow

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Ben Lerer

Media, Lifestyle, Venture Capital

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.