This poster is slowly consumed over time thanks to the insects living within it.
Brazilian advertising agency Talent have created a poster that literally comes to life. Printed on dough, the poster incorporates real beetle larvae that consume the advertisement, ravaging the face of the crack addict and serving as an excellent representation of what crack can do to a person.
The display is located in the Gallery of Rock, a place that attracts young minds, and also happens to be right next to one of the most notorious areas for crack dealing and consumption in Brazil.
See the maggots at work below: