menu

Audi Lets Shoppers Take Cars For A Spin With Augmented Reality

Audi Lets Shoppers Take Cars For A Spin With Augmented Reality
Advertising

German car company lets busy buyers see under the hood of their cars and test the handling from their phones.

Daniela Walker
  • 17 may 2013

Test drives are critical when shopping around for a new car, but sometimes you just can’t make it to the showroom. Audi, the luxury brand from Volkswagen, has launched a new app that allows consumers to check under the hood of a car without actually being near the car.

audi vision_0

Audi Vision is an augmented reality application that allows users to point their smartphones (Android and iOS) at the manufacturer’s 2013 price and specification guide to access a full range of information on their products. Taking a picture of a page in the guide will unlock a flurry of content – you can hear the sound of the engine, look at the engine, see the car on the road from the driver’s point-of-view – all while staying indoors.

Mobile marketing agency Somo, built the platform for Audi. Once it is enabled, the features are accessible even without a data connection. Company’s global innovation director, Maani Safa said about the project:

Audi is leading the way in the AR sector, embracing mobile-first and placing it at the heart of its digital strategy. We are proud and excited to be helping them pioneer the next generation of digital marketing.

audi-vision-app-somo

Augmented reality in the automobile world hasn’t been used as much as it could be, and Audi Vision demonstrates its potential. The application is the first in what could be a whole new way to view and interact with cars. Hugh Fletcher, national digital manager for Audi UK, said:

Audi Vision is the most innovative digital project we’ve undertaken to date and most importantly it supports a key developing trend in marketing; the overlap between digital and CRM. Applying Audi Vision to our brochures is just the beginning. Throughout the coming years we’ll be using the Vision platform across a broad spectrum of marketing channels, augmenting printed materials, digital content and in-Centre collateral to allow Audi fans to really get under the skin of our cars.

Audi

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Trending

Get PSFK's Related Report: Future of Automotive

See All
Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Asif Kapadia

Film Maker, Documentarian

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

No search results found.