menu

Ad Agency Puts Billboards In Beards

Ad Agency Puts Billboards In Beards
Advertising

Agency launches 'Beardvertising' to monetize men’s facial hair.

Daniela Walker
  • 22 may 2013

While mustaches are having a moment, beards will always be cool. Kentucky ad agency Cornett Integrated Marketing Solutions shows its appreciation for full-bodied bristle with its latest concept, Beardvertising. which uses beardboards – miniature billboards ads – that hang on a gentleman’s facial hair, in prime view for consumers.

Screen Shot 2013-05-22 at 1.52.15 PM

For $5/a day, any bearded folk can have the patent-pending tiny clip-on billboard nestled in their fuzz. The Beardvertising site asks:

Do you have an epic beard? Do people stare at its awesomeness? Of course they do. Do you wanna get paid for having an epic beard? Of course you do. Join the world’s first Beardvertising network. Get paid.

While the website is clearly tongue-in-cheek, there is an element of innovative, non-traditional advertising. Major companies A&W and Eagle One are taking it seriously enough to participate as advertisers. Creative on the project Whit Hiler told Business Insider that beardvertising is the ‘next big thing.’ He added:

 We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be beardvertisers. I think we’ll probably be seeing some ‘beardboards’ in the wild before too long.

beardvertising2

So if you’re strapped for cash, put down the razor, guys… your beard could be a moneymaker.

Beardvertising

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Automotive Today

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Today

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Advertising

See All
Design & Architecture Today

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Brian W. Jones

Collabrative Art & Design

Design Today

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Today

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.