menu

Ad Agency Puts Billboards In Beards

Ad Agency Puts Billboards In Beards
Advertising

Agency launches 'Beardvertising' to monetize men’s facial hair.

Daniela Walker
  • 22 may 2013

While mustaches are having a moment, beards will always be cool. Kentucky ad agency Cornett Integrated Marketing Solutions shows its appreciation for full-bodied bristle with its latest concept, Beardvertising. which uses beardboards – miniature billboards ads – that hang on a gentleman’s facial hair, in prime view for consumers.

Screen Shot 2013-05-22 at 1.52.15 PM

For $5/a day, any bearded folk can have the patent-pending tiny clip-on billboard nestled in their fuzz. The Beardvertising site asks:

Do you have an epic beard? Do people stare at its awesomeness? Of course they do. Do you wanna get paid for having an epic beard? Of course you do. Join the world’s first Beardvertising network. Get paid.

While the website is clearly tongue-in-cheek, there is an element of innovative, non-traditional advertising. Major companies A&W and Eagle One are taking it seriously enough to participate as advertisers. Creative on the project Whit Hiler told Business Insider that beardvertising is the ‘next big thing.’ He added:

 We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be beardvertisers. I think we’ll probably be seeing some ‘beardboards’ in the wild before too long.

beardvertising2

So if you’re strapped for cash, put down the razor, guys… your beard could be a moneymaker.

Beardvertising

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Trending

Get PSFK's Related Report: Future of Advertising

See All
Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

Mobile Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Yesterday

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.