Bicycle-themed event promotes sustainability and environmentally friendly alternatives.
Ecochella was an event organised by Rachel Woods-Robinson, a 4th year Physics major at UCLA – the result was an off-the-grid concert powered entirely by the audience.
The bikes were provided by Rock The Bike – a company that specialises in powering events using just a two-wheeled generator. Audience efforts were enough to allow eight UCLA student and alumni bands perform on the night – including ten-piece headliners Dustbowl Revival. Just to prove that bikes can power more than music, there were food offerings from Peddler’s Creamery – a company that offers frozen treats churned by bicycle.
In the name of sustainability and food, there were also vegan offerings – chosen for their low-carbon footprint – made from farmer’s market ingredients to keep the human-generators going.
Overall, the event aimed to put on an entertaining evening while also getting people involved in a fun and sustainable activity. This educational experience was amplified by 30 on- and off-campus groups using interactive games and activities to teach people about sustainability and how it can be achieved.