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Child Abuse PSA Delivers Encrypted Message Only Kids Can See

A new ad campaign reaches out to young people who feel threatened, in a way that will keep them safe.

Ross Brooks
Ross Brooks on May 7, 2013. @greenidealism

The Spanish organisation ANAR has recently released an ad campaign that can only be seen by the children suffering from abuse – without alerting their abusers in the process.

Using a technique called lenticular printing – which is also used for 3D posters – the foundation has created a poster that displays different images depending on the angle it is viewed from.

So, for anyone over 4’5″ they see a poster with a normal child and a slogan that reads “sometimes, child abuse is only visible to the child suffering it.”

anar-foundation-child-abuse-3

When viewed from the height of an average 10-year old boy however, the image is a child with brusies on their face, a hotline number and the message, “if somebody hurts you, phone us and we’ll help you”

anar-foundation-child-abuse-2

This innovative ad campaign could be a breakthrough when it comes to delivering messages to groups often under duress who feel that they are invisible to the world without any options for help.

ANAR

 

TOPICS: Advertising, Branding & Marketing, Ideas
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Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and Techly.com.au.

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