Shutterstock tried to create more accessible stock images by putting them into an art space in Chelsea.
Offset, a new stock image platform for high end photos and illustrations, debuted recently at a Chelsea gallery with an event showcasing some of its rich images. With a carefully selected group of photographers and artists Offset, which is owned by Shutterstock, hopes to give people a new way to license high quality images.
Experiential agency Melee Media conceptualized and produced a unique launch party for the currently invite-only service.
Challenged with the task of helping users reevaluate the appeal of stock imagery Melee took over Leila Heller gallery. “We wanted to articulate the Offset experience in a brick and mortar scenario without losing the sense of choice that a digital experience gives users” says ZeShan Malik, who along with partner Dale Kim founded Melee Media in 2010, helping traditionally digital brands reach their audience through unique events and activations.
To communicate the high end quality OFFSET offers the agency played with the setting of a traditional gallery show. Image libraries produced by the likes of Harley Viera Newton, Tumblr Arts Evangelist Annie Werner and Fast Company Co.Design editor Cliff Kuang were loaded on to iPads and placed on stands in front of empty frames. Guests were able to browse through the files and select images that were projected within the frames. This first of its kind crowd curated exhibit gave the images the sort of high end treatment they deserve and achieved Melee’s goal of reflecting the online user experience of OFFSET.