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Glad’s Music Festival Tent Doubles As Giant Trash Bag

Glad’s Music Festival Tent Doubles As Giant Trash Bag
Advertising

The ordinary sleeping structure gets an environmentally friendly makeover

Lara Piras
  • 9 may 2013

In partnership with ad agency Alma, Glad has turned its ordinary white trash bag into a durable tent aimed at festival-goers and out-door enthusiasts leading to a zero-waste camping experience. It’s designed to be strong enough to use for the duration of a whole musical festival and easily becomes a trash bag by folding the tent in on itself when it comes to home time and the remnants of a good time are ready to be thrown away.

Making its debut at SXSW earlier this year, the tent received rave reviews and with Glad’s aim to ‘redefine the way we look after our environment,’ this product will most definitely be in many a backpack by next summer.

Watch the Case Study below:

Glad//Alma

+#advertising
+#design
+#retail
+Advertising
+bag
+Bags
+branding
+Culture
+Design
+environment
+Environmental / Green
+Festival
+Festivals
+home
+IDEA
+innovation
+innovative
+Marketing
+new
+Retail
+RUBBiSH
+sxsw
+technology
+Tent
+trash
+Work & Business
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