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Herman Miller’s Stop-Motion Video Doubles As A Treasure Hunt

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The furniture company shows how design permeates the everyday with a brand awareness contest.

Nestor Bailly, PSFK
  • 3 may 2013

Furniture and design company Herman Miller collaborated with NY based design studio Dress Code to create a stop-motion video that shows how design is ‘everywhere in your day.’ The video is the centerpiece of a contest that has players searching the Herman Miller site to look for clues to win an Eames Molded Wood Chair, pictured above. Players have until Sunday May 5th to submit all the clues.

By the end of the three-day shoot, the team had pulled together nearly 800 frames (about 12 frames per second) of footage featuring props and products. In every shot, at least five to ten objects were moved, creating clouds that float, chairs that dance, and data charts that buzz with activity. Watch the ‘making of’ the video with Dress Code here.

Such a contest for a high-value item is a great way for an established brand to have customers learn about the company, their history and values.

Herman Miller

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