How To Close The Gap Between Online & Brick And Mortar Retail [PSFK SEATTLE]

How To Close The Gap Between Online & Brick And Mortar Retail [PSFK SEATTLE]

Hointer's store is a microwarehouse, controlled by customers’ mobile phones.

  • 12 may 2013

Building up to our PSFK SEATTLE event on May 10th, we’re interviewing the creators and thought leaders who will be sharing their latest ideas with us. Dr. Nadia Shouraboura is tech entrepreneur and the CEO of Hointer, a company that is reinventing the brick and mortar retail experience by combining innovative in-store mobile applications and POS technology with traditional shopping. Hointer offers men and women a modern shopping experience that is as hassle free as buying online but allows customers to try on clothes before making a purchase.

What was your inspiration for creating a unique shopping experience at Hointer? 

I was inspired by smart and fast professional men. I thought of them as spear-hunters and wanted to create an efficient and fun way for men to shop for apparel. No digging through piles, no racks or clutter, no lugging of clothes, no checkout, no hassle and full control. Later on women told me that they want to shop that way too.

How has the integration of in-store technology helped set Hointer apart from other brick and mortar retailers?

Hointer store is a microwarehouse, controlled by customers’ mobile phones and our algorithms. It is a store and a distribution center right next to customers, all in one. Compared to stores of traditional retailers, it has a much smaller footprint and takes less people to run. Compared to online retailers, Hointer is much closer to customers, making one hour delivery to the doorstep reality.


What have the customer reactions to this new mode of shopping been?

Customers tell us they love it. Many come back and bring friends and co-workers. Many customers actively participate and contribute great suggestions. European and Japanese customers invite us to expand globally.

What’s on the horizon for Hointer?

Our mission is to change the way people shop for apparel, making it spectacular and fun. Other retailers have already joined us, so we are not alone. There is so much innovation ahead of us, engaging all customers’ senses. We will continue innovate, grow and move fast.


Thanks Nadia! Meet her May 10th at PSFK SEATTLE.


Images via The Daily UW

2013-seattle-article banner

Visit PSFK SEATTLE to see who else is speaking and click below to buy tickets.



Why The Apple Watch Is Taking Foot In The Restaurant Industry

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

No search results found.