Building up to our PSFK SEATTLE event on May 10th, we’re interviewing the creators and thought leaders who will be sharing their latest ideas with us. Dr. Nadia Shouraboura is tech entrepreneur and the CEO of Hointer, a company that is reinventing the brick and mortar retail experience by combining innovative in-store mobile applications and POS technology with traditional shopping. Hointer offers men and women a modern shopping experience that is as hassle free as buying online but allows customers to try on clothes before making a purchase.
What was your inspiration for creating a unique shopping experience at Hointer?
I was inspired by smart and fast professional men. I thought of them as spear-hunters and wanted to create an efficient and fun way for men to shop for apparel. No digging through piles, no racks or clutter, no lugging of clothes, no checkout, no hassle and full control. Later on women told me that they want to shop that way too.
How has the integration of in-store technology helped set Hointer apart from other brick and mortar retailers?
Hointer store is a microwarehouse, controlled by customers’ mobile phones and our algorithms. It is a store and a distribution center right next to customers, all in one. Compared to stores of traditional retailers, it has a much smaller footprint and takes less people to run. Compared to online retailers, Hointer is much closer to customers, making one hour delivery to the doorstep reality.
What have the customer reactions to this new mode of shopping been?
Customers tell us they love it. Many come back and bring friends and co-workers. Many customers actively participate and contribute great suggestions. European and Japanese customers invite us to expand globally.
What’s on the horizon for Hointer?
Our mission is to change the way people shop for apparel, making it spectacular and fun. Other retailers have already joined us, so we are not alone. There is so much innovation ahead of us, engaging all customers’ senses. We will continue innovate, grow and move fast.
Thanks Nadia! Meet her May 10th at PSFK SEATTLE.
Images via The Daily UW
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