Fashion retailer taps boutique swimwear brand to create a new line of items for wear in the water.
In a unique seasonal collaboration, J. Crew has released an exclusive capsule collection with Pret-à-Surf – a surf and swim line founded by Vogue editor Jillian Demling and Annie Liebovitz’s studio manager Karen Mulligan.
The 11-piece capsule collection includes bathing suits, rash-guard surf tops, and shorts. The designers are clearly inspired by 40’s and 50’s swimwear design. They generally work with polka-dots, stripes, and prints which come together to convey a signature summer look that are reminiscent of Mad Men or something Marilyn Monroe would wear.
The video below conveys the emotional inspiration behind the Pret-à-Surf brand. It starts off with the founder talking about her experience of surfing for the first time and moves into the larger vision of combining looking good and feeling comfortable.