The rapper released his latest track with large-scale video projections.
Premiering your song at 66 different locations around the world doesn’t sound like the most unique way to publicise your latest single – until your realise it was projected in super-size on the side of buildings.
The public display was announced by Kanye on Twitter, including a prompt to visit his website where you could find out the various locations. This particular release comes just in time for his upcoming May 18th performance on Saturday Night Live.
For anyone who wasn’t able to make it, here’s some footage from the projection that appeared in Brooklyn, New York: