menu

Kanye West Debuts Song On Sides Of City Buildings

Kanye West Debuts Song On Sides Of City Buildings
Advertising

The rapper released his latest track with large-scale video projections.

Ross Brooks
  • 21 may 2013

Premiering your song at 66 different locations around the world doesn’t sound like the most unique way to publicise your latest single – until your realise it was projected in super-size on the side of buildings.

The public display was announced by Kanye on Twitter, including a prompt to visit his website where you could find out the various locations. This particular release comes just in time for his upcoming May 18th performance on Saturday Night Live.

kanyewest-projection-video-2

For anyone who wasn’t able to make it, here’s some footage from the projection that appeared in Brooklyn, New York:

Kanye West

+#advertising
+#culture
+Advertising
+buildings
+cities
+culture
+Entertainment
+Ideas
+Innovation
+international
+Kanye West
+Media & Publishing
+outdoors
+projections
+technology
+USA
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Advertising february 23, 2017
Automotive february 23, 2017
No search results found.