Karl Lagerfeld has called for the services of branding agency Emakina to create a new concept store in Amsterdam. First and foresmost the store is a chance to experience and buy collections from the designer, some of which are limited edition collaborations with other famous names.
The fitting rooms are where the store offers a very unique feature, the ability to capture your own look, apply Karl Lagerfeld filters to it, share the result through social media, and even leave a comment for Karl himself to see what he thinks. This offers a new way for shoppers to sample the designer clothing and find out how friends react before committing to the price tag.
Employees of the store also wear portable cash machines, meaning they are ready to help you part with your cash when a particular piece is so enticing, you have no choice but to buy it then and there.