menu

Selfies Transformed Into Stills From Popular TV Shows

Selfies Transformed Into Stills From Popular TV Shows
Advertising

Photographic advertising app lets you "deadify" yourself using images from TV show The Walking Dead.

Ross Brooks
  • 31 may 2013

KMco develop products that connect brands to the social web – a recent and highly successful project to do just that involves “deadifying” yourself using an app to promote AMC’s series The Walking Dead.

This and other future photo-related campaigns will run on a platform called Kam.io, which enables the publishing of branded elements into the photo taking process. Brands can publish channels in the Kam.io platform, and users connect with these brands through the Kam.io apps to create their selfies.

KMco-selfie-3

Hinting at the success of these kinds of campaigns, the app generated 4.5 million downloads and 11 million photos in just three months, resulting in 50 million impressions. What makes this kind of advertising traffic so significant is that it is all earned, as opposed to bought when using tools such as banner ads and other forms of traditional media.

The company is already working with two sports teams to generate similar campaigns, demonstrating the flexibility of this type of advertising and the various industries it can operate within.

KMco

+Advertising
+AMC
+technology
+Work & Business
+zombies
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT Yesterday
Technology Yesterday
No search results found.