Lunch Beat is an hour-long lunchtime dance party that can potentially be thrown in any city and at any venue. It hopes to create places for workers to escape their computer screens and be part of a lunch community. The New York Times reports:
Introduced last summer, it is the most raucous of a group of lunch-hour dance parties starting up in New York City and around the world. The goal: get the screen-addicted masses to move and groove, often with the lubrication of alcohol. But don’t get drunk: this is not the three-martini lunch of yore (or lore), ending with secretaries being chased around a desk. And please, leave the business cards at the office.
Lunch Beat was founded by Molly Ränge in June 2010, with the first event being held in a garage in Stockholm, which 14 people attended. Today these lunch parties have been arranged in over 55 cities including locations on all continents.
Lunch Beat can be arranged by anyone as long as they are willing to design the event in line with the general manifesto. This has ten rules, including: “If it’s your first lunch at Lunch Beat, you have to dance,” “If it’s your second, third or fourth time lunch at Lunch Beat, you have to dance,” “You don’t talk about your job at Lunch Beat,” “Any Lunch Beat is to be no longer than 60 minutes long and set during ‘lunch time’,” and “Lunch Beat always serve their guest with a 1 Dj-set and 1 take away meal.”