The Mentos Fresh Filter, developed by BBH London, is a well-designed and modern platform that enables visitors to decide whether new videos and pictures circulating the internet are “fresh” or not. They can sign up to vote and share content, which is uploaded by users on a daily basis.
The channel aggregates fresh content and displays it with a fresh percentage based on how it has been rated. The all time freshest content includes people swinging in the rain, saving bear cubs with a ladder, a little boy scoring a goal and a koala being tickled.
Users who connect to Facebook can upload or link to any original stuff they think deserves to be voted fresh and also cast their vote on other people’s uploads. Trending posts and featured lists can be viewed and the content can be sorted by freshness or the date it was added to the platform.