The Japanese company looks for ways to reverse its current downward profit spiral.
In an attempt to start making a profit once again – the Japanese games company is trying to modify their consoles so that customers can also play smartphone games on them.
The company’s latest console – the Wii U – contributed to their loss of more than $30 billion for the year ending in March. Part of the reason is attributed to a lack of popular games to play on the console – which explains why Nintendo are offering the use of professional conversion software to application developers.
Apart from enabling developers to convert smartphone apps and games over to a suitable format for the Nintendo consoles – they are also developing their own software to try and plug the gap. If this tactic proves successful, the company are confident that software sales will increase the demand for their consoles and return them to a profitable position.