The Friend-ME concept car from Nissan is their most recent attempt at capturing the attention of young Chinese males. A car with a stylish design that allows its passengers to share smartphone-sourced content amongst themselves.
The car itself is a low-riding four person sedan which features curved lighting front and back, as well as an angular-shaped grill that flows into the bonnet. When it comes to the interior, each of the seats is physically separate from one another, but connected via a screen visibile to each passenger. These screens can be used to view speed, acceleration and other journey-specific information, as well as share the latest video from YouTube with other people in the car.
In terms of specifications, Nissan has been very vague, saying only that the engine will most likely be a hybrid with enough power to support city driving comfortably. Everything about the car is considered an ongoing discussion, with the target market still under consultation. Considering the fact the Chinese automobile market is likely to triple before the end of the decade, it’s clear to see why Nissan wants to make sure they get this car right.