Clothing brand Wool&Prince has created a men’s button-down shirt from wool that cuts down significantly on washing and maintenance. It claims to be super soft, doesn’t need ironing and won’t smell after being worn for 100 days straight.
Wool lasts six times longer than cotton and is naturally anti-wrinkle and odor-fighting. The longer-lasting button-down is light, breathable and soft. With the input of 15 wear testers around the world, Wool&Prince developed a special CottonSoft wool fabric, which has stood up to the 100 day challenge.
Currently raising funds on Kickstarter, the campaign has far surpassed it’s $30,000 goal, with over $200,000 so far. You can pledge $98 for a Wool&Prince shirt in the color of you choice. Check out the campaign video below: