Ad Blames Pop Music For Economic Downturn

Ad Blames Pop Music For Economic Downturn

Rock music mag suggest that the rise of commercial tunes correlates directly with global financial problems.

Ryan Gerhardt
  • 1 may 2013

Spain. Portugal. Greece. Countries the world over, including the US, have seen a rise in economic turmoil in recent years, with many nations in some state of recession. The key to solving an economic crisis of this magnitude is discovering what caused it. Guitar Player believes they’ve found the answer.

Guitar Player, a magazine that celebrates all things ‘axe’ related, recently ran a set of print ads that shed some light on the ‘cause’ of global troubles, like the economy and poor fashion trends.

Created by Leo Burnett Tailor Made, the Brazilian branch of the global ad agency, the print ads sassily suggest that the fall in popularity of guitar-led music, i.e. rise in pop music, correlates directly with economic downturns.

Case-in-point: the ad shows a graph with rising popularity lines for Carly Rae Jepsen (misspelled in the ad), One Direction, and Justin Bieber all resulting in a direct decline in the economies of Spain, Portugal, and Greece.


To back up this flawless logic further, a second ad in the series shows that popular songs in 1985 (which all lacked prominent guitar influence) led to unfortunate fashion trends such as the turtleneck and visor.


Guitar Player


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Advertising

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Angelo Semeraro

Interactive Developer

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.