Piers Fawkes: Help Me Test On Your Phone & Tablet

Piers Fawkes: Help Me Test On Your Phone & Tablet

We've adopted a responsive design template to optimize reader experience. What do you think?

Piers Fawkes, PSFK
  • 5 may 2013

You may have noticed that we have gone through a series of design updates to the site over the last few months. The speed of change impacting interface on the web means that a publisher like PSFK can’t (or shouldn’t) release a design update and just leave it to hang around. For us, by watching how our readers are consuming, sharing and using our content we now realize that we’re in a regular tweak mode – and this will probably continue until we realize that can’t tweak no-more and we have to return to the drawing board.

The optimization of for mobile devices is our latest major tweak. One of the biggest changes that has impacted us is the speed that people switched to tablets and phones for media consumption. Which sounds so obvious, I know. But it wasn’t obvious how things were going to pan out especially with all the debate about apps versus mobile sites. I sat on the sidelines to watch what would happen and crossed my fingers that our readers would suffer our non-mobile site and newsletter until we could see which way to go.

Evolving reader behavior forced our hand: I would sit in meetings and a common occurrence was someone pulling out their phone and as they waved it before me saying, “I read your daily newsletter.” I cringed at the thought of the experience they must have been getting when they were clicking through. It was time for our latest tweak.

Mobile is becoming the first choice for media consumption (and its subsequent sharing). Our stats showed that mobile readership had grown to 25% and it doesn’t take a genius to realize that it would probably be greater if the site worked well on phones.

Our tardiness had an upside though: it allowed us to leapfrog recent technologies and adopt a style that is called responsive design. Instead of building an app or a separate website for a mobile browser, this recent web principle shows the same site every time but adapts its layout depending on the size and layout of the device you’re reading It’s therefore optimized (much better) for mobile phones, tablets, laptops and everything in between. One other big advantage – for us – is that we updated the template in just a few days (and most of that was spent reading up on how to implement it).

On a phone in portrait mode, looks like this:


One a table in portrait mode, should look like this:


And on a laptop, should look like this:


If you are on a computer, drag your mouse to shrink the size of the browser window now and you’ll notice the changing effect.

We also decided to help mobile readers return to the original site with a simple twist of the arm. In Landscape mode, most mobile devices will show the full site.

As you know, there are a lot of mobile devices out there – what I’d love some help with is a reader testing of the site on your mobile devices. Can you let me know what you think and where the problems are? Send screengrabs and comments to my personal address with the words ‘mobile site’ in the subject line to help me filter – or message us at @PSFK or @piers_fawkes


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.