The drinks brand is offering consumers in the UK customized product packaging.
Coca-Cola is replacing its labels with 150 of the UK’s most popular first names in a new ad campaign. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them will be coming out soon. In a similar campaign run previously in Australia, users could also have a song written about their customized bottle, which you can hear on their Facebook page.
A Coke spokesperson said:
We have got off to a good start this year and we think this campaign will build momentum on the first quarter. We are still cycling some of the crummy weather from last summer but this is going to be a really strong campaign for the brand – it’s quite unusual and arresting to see your name replace a brand as iconic as Coke.
The names will be put on Coca-Cola bottles so consumers can have fun finding their friends’ and family members’ names and then enjoy sharing a Coke together. The Australian version of the campaign also includes three TV commercials featuring the names of Matt, Luke and Kate.
Watch the ad for the campaign below.