I/O Denim has introduced a line of denim with a “revolutionary” pocket designed to make it extremely easy to access your phone. The pocket can hold smartphones with a 4.8″ screen or smaller, including the iPhone, Galaxy and Lumia.
It is conveniently located along the seam of the left leg, between the knee and the hip. This provides easy access whether you are standing or sitting down. It also eliminates “cell phone bulge” and can be used for other small items as well.
I/O Denim jeans are designed in Austin, Texas and made in Los Angeles, California. They are slim fit and made from soft yet durable 100% cotton. You can purchase a pair from the website for $115.
A commercial for the jeans, ‘Too Tight for a Cell Phone,’ pokes fun at how awkward it is to dig out smartphones from more standard denim designs:
Editor’s note: I/O was kind enough to send us a pair of jeans to try out, and we really enjoyed them. They were quite comfortable and had a good fit. The side smartphone pocket was extremely useful for travel, when extra storage is always helpful, and provided easy access to the smartphone when sitting. However because the pocket is not stitched to the leg, one’s phone bounces around a bit and hits against the leg when walking, which was annoying. Otherwise, these are great jeans for travel or if you need lots of phone access while sitting.