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Starbucks Lets Drinkers Reserve A Coffee For The Homeless

The cafes plan to offer a one to one model as their latest charitable effort.

Ross Brooks
Ross Brooks on May 7, 2013. @greenidealism

Starbucks is the latest company to join the suspended coffee movement. It’s an initiative originating from Naples, Italy which allows you to reserve a cup of coffee for the homeless along with your usual order.

The movement started as a way to give something back to those of us less fortunate in this world and has gained a huge following around the world, with more and more establishments adopting the policy every day.

Despite it’s best intentions the move from the coffee giant is seen by many as a way to placate its customers following the controversy surrounding tax avoidance in the UK. Starbuck’s efforts aren’t quite in keeping with the tradition either, because each suspended coffee will actually be donated to charity based on it’s cash value.

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Regardless of the reasons why the company is becoming part of the movement, it will still be a great way for many homeless people to get a cup of coffee from one of the Oasis community hubs around the country.

Starbucks

TOPICS: Advertising, Branding & Marketing, Ideas
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Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and Techly.com.au.

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