Retail Space Explores The Meaning Of Design [Pics]

Retail Space Explores The Meaning Of Design [Pics]

STORY, the physical retail marketing space presents its tenth iteration, a living dialogue on the function of aesthetics.

Leah Gonzalez
  • 13 may 2013

STORY, the innovative physical retail marketing space, presents its tenth Story, DESIGN, a living dialogue centered around the question ‘What is Design?’  DESIGN takes place daily until May 26th.

STORY is a 2,000-square-foot Manhattan retail space that ‘has the point of view of a magazine, changes like a gallery and sells things like a store.’ Created by Rachel Shechtman, STORY changes design, merchandise, and fixtures every four to eight weeks and reinvents itself based on different story-based themes.


For the What is Design? Story, designer Anna Karlin uses the STORY space and storefront as her creative canvass where she gives her own point of view and initiates the conversation on Design.

DESIGN also brings together storytellers and creators such as graphic designer Stefan Sagmeister, designers Donna Karan and Norma Kamali, industrial designer Yves Behar, and architect Bjarke Ingels to give their distinct and rich points of view and encourage an exciting discourse on design.

A Barista Bot courtesy of GE is also on site to present visitors with a free cup of illycaffè, complete with laser etching on the foam.

DESIGN also features the launches of Click and Grow smart pots and Martone Cycling battery-powered green and bespoke bikes.



The special events scheduled for DESIGN include a conversation with Norma Kamali on May 14th and with Yves Behar on May 16th. Dragon Rouge, the design consultancy firm will celebrate the launch of its new book ‘Business is Beautiful’ on May 21st.

Scroll through the images for scenes from DESIGN.




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