Retail Space Explores The Meaning Of Design [Pics]

Retail Space Explores The Meaning Of Design [Pics]

STORY, the physical retail marketing space presents its tenth iteration, a living dialogue on the function of aesthetics.

Leah Gonzalez
  • 13 may 2013

STORY, the innovative physical retail marketing space, presents its tenth Story, DESIGN, a living dialogue centered around the question ‘What is Design?’  DESIGN takes place daily until May 26th.

STORY is a 2,000-square-foot Manhattan retail space that ‘has the point of view of a magazine, changes like a gallery and sells things like a store.’ Created by Rachel Shechtman, STORY changes design, merchandise, and fixtures every four to eight weeks and reinvents itself based on different story-based themes.


For the What is Design? Story, designer Anna Karlin uses the STORY space and storefront as her creative canvass where she gives her own point of view and initiates the conversation on Design.

DESIGN also brings together storytellers and creators such as graphic designer Stefan Sagmeister, designers Donna Karan and Norma Kamali, industrial designer Yves Behar, and architect Bjarke Ingels to give their distinct and rich points of view and encourage an exciting discourse on design.

A Barista Bot courtesy of GE is also on site to present visitors with a free cup of illycaffè, complete with laser etching on the foam.

DESIGN also features the launches of Click and Grow smart pots and Martone Cycling battery-powered green and bespoke bikes.



The special events scheduled for DESIGN include a conversation with Norma Kamali on May 14th and with Yves Behar on May 16th. Dragon Rouge, the design consultancy firm will celebrate the launch of its new book ‘Business is Beautiful’ on May 21st.

Scroll through the images for scenes from DESIGN.




IKEA Is Letting Kids Design Its New Line Of Toys

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Travel Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Related Expert

Kristina Dryža

Australian & International Consumer Trends Expert

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Retail Today

Why The Apple Watch Is Taking Foot In The Restaurant Industry

An app for the wrist-mounted device is looking to revolutionize customer service for staff


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Financial Services Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

No search results found.