Pop-up gallery houses the installation that mapped riders moves and made them into three-dimensional objects.

Vans Italy alongside AW Lab have launched a temporary gallery in Milan titled Action Gallery revealing their latest project Skate Art Machine.

Aimed at combining both sport and art, the installation was created by using 3D-printed shapes of skater’s movements. A mini-ramp digitally traced each skateboarder’s moves and sent the forms and shapes to a 3D printer to cut out, creating unique shapes for each participant. The forms were synchronized with the music being played transforming the experience into a multi-sensory extravaganza.

The gallery also hosted a second installation presenting work by internationally renowned GIF artists including Adam Ferris, Erdal Inci, Rrrrrrrroll and Walter Giordano.
Walls were filled with the moving images, which completely heightened the visual aspect of the exhibition and brought the whole experience to life.

Vans are one of many fashion and lifestyle brands that are beginning to incorporate the use of innovative technology such as 3D printing into their branding as the trend is beginning to pick up pace and slowly enter more mainstream fields.

Vans// AW Lab

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