menu

Vivienne Westwood Designs Sustainable Flight Attendent Uniforms [Video]

Vivienne Westwood Designs Sustainable Flight Attendent Uniforms [Video]
Design

New line for Virgin Atlantic will will be made from plastic bottles with Closed Loop Recycling in mind.

Emma Hutchings
  • 3 may 2013

Virgin Atlantic is partnering with British designer Vivienne Westwood to redesign its iconic red uniform. For the new ensembles, Westwood wanted to create a futuristic look that references 40s French couture cutting techniques and the Savile Row tailoring heritage.

Vivienne Westwood Unveils Sustainable Uniforms For Virgin Atlantic [Video]
Vivienne Westwood Unveils Sustainable Uniforms For Virgin Atlantic [Video]

The female cabin crew uniform is in the signature Virgin red and the feminine silhouette fits all shapes and sizes. The jacket enhances the female form with bust pleats, a nipped in waist and a curved hip line. The pencil skirt looks simple from the front but reveals a dart and double pleat at the back. Westwood says:

“My clothes have always got a very strong dynamic rapport with the body – they are very body conscious, they help you to look glamorous, more hourglass, more woman.”

The male uniform is a sharp Savile Row-inspired three piece suit in rich burgundy wool, subverted with shadow details in grey wool under the lapels and pockets. Over 7,500 staff including cabin crew, pilots, Clubhouse staff and Virgin Holidays employees will receive new uniforms and provide feedback when they are trialled from July 2013, before the full launch in 2014.

Many items will be produced using recycled materials, such as recycled polyester yarn made from used plastic bottles. The fabrics for the suits will have a nano finish applied to extend their life by enabling them to retain color and finish for longer. The items are also being developed with Closed Loop Recycling in mind, which takes worn polyester clothing and turns it back into fibres that can be woven into new fabrics. You can check out the collaboration video below:

Virgin Atlantic

Design
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Gonçalo Campos

Furniture and Accessories Designer

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.