Virgin Atlantic is partnering with British designer Vivienne Westwood to redesign its iconic red uniform. For the new ensembles, Westwood wanted to create a futuristic look that references 40s French couture cutting techniques and the Savile Row tailoring heritage.
The female cabin crew uniform is in the signature Virgin red and the feminine silhouette fits all shapes and sizes. The jacket enhances the female form with bust pleats, a nipped in waist and a curved hip line. The pencil skirt looks simple from the front but reveals a dart and double pleat at the back. Westwood says:
“My clothes have always got a very strong dynamic rapport with the body – they are very body conscious, they help you to look glamorous, more hourglass, more woman.”
The male uniform is a sharp Savile Row-inspired three piece suit in rich burgundy wool, subverted with shadow details in grey wool under the lapels and pockets. Over 7,500 staff including cabin crew, pilots, Clubhouse staff and Virgin Holidays employees will receive new uniforms and provide feedback when they are trialled from July 2013, before the full launch in 2014.
Many items will be produced using recycled materials, such as recycled polyester yarn made from used plastic bottles. The fabrics for the suits will have a nano finish applied to extend their life by enabling them to retain color and finish for longer. The items are also being developed with Closed Loop Recycling in mind, which takes worn polyester clothing and turns it back into fibres that can be woven into new fabrics. You can check out the collaboration video below: