Cereal Brand Lets Users Decide Ad Endings On Vine [Video]
Weetabix created a video series based on people's responses to their mini teaser clips.
- 22 may 2013
Cereal brand Weetabix launched its latest campaign to promote its new breakfast line, On The Go Breakfast Biscuits, by using Vine and got their Twitter followers to decide how one person’s morning should go.
Weetabix released a Vine video series and asked their followers to decide the next step, whether to #getup or #hitsnooze, or #getbreakfast or #getout. The campaign produced four Vine videos with each sequence shot live depending on the responses of their Twitter followers. The videos reached over 262,000 users on Twitter.
The campaign highlighted the new breakfast line’s core message, ‘Fuel for people on the go.’
Last month, the brand promoted the breakfast product by urging people to exchange their photo of the On The Go Biscuit for a new pack of the breakfast treat.
Watch the Vine clips of the campaign below.