menu

Whisky Brand Creates Virtual Storm On London Streets [Video]

Whisky Brand Creates Virtual Storm On London Streets [Video]
Advertising

Talisker brings the climate conditions from its Scottish distillery to the English capital.

Daniela Walker
  • 6 may 2013

To say a storm is a-brewing in London is not a shocking statement. But this was no ordinary storm, rather a tailored made 25-foot interactive installation by the folks at Talisker Whiskey, who are taking their Scottish weather on tour to promote their new libation, Talisker Storm.

Talisker owns the only distillery on the Isle of Skye, one of the most northern islands of Scotland, and one of the wettest places in the country, where a light drizzle can quickly transfer form into a full-blown weather phenomenon. The whiskey-makers wanted to bring their tempestuous weather to whiskey-drinkers across Europe, beginning in London, outside the Design Museum on the Southbank. With the help of infamous weatherman Michael Fish (who once dismissed what would later be a deadly historical storm), the team presented an interactive storm complete with fog, rain, lightening and wind. Brave persons could choose how much of a beating they wished to take, and then warm themselves with a complimentary glass of the gold stuff while the hardiest had the opportunity to win a bottle.

Distillery Manager, Mark Lockhead explained:

The distinctive whiskey we create with such passion and care here on Skye speaks very boldly of the dramatic island where it was born. Talisker Storm is indeed the right name for it!

Forecasts say the Talisker Storm will be moving westward towards Munich and Madrid later this May, but for now, check out the storm in action below:

Talisker Whiskey

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

LiAnne Yu

Consumer Culture in China

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.