Whisky Brand Creates Virtual Storm On London Streets [Video]

Talisker brings the climate conditions from its Scottish distillery to the English capital.

To say a storm is a-brewing in London is not a shocking statement. But this was no ordinary storm, rather a tailored made 25-foot interactive installation by the folks at Talisker Whiskey, who are taking their Scottish weather on tour to promote their new libation, Talisker Storm.

Talisker owns the only distillery on the Isle of Skye, one of the most northern islands of Scotland, and one of the wettest places in the country, where a light drizzle can quickly transfer form into a full-blown weather phenomenon. The whiskey-makers wanted to bring their tempestuous weather to whiskey-drinkers across Europe, beginning in London, outside the Design Museum on the Southbank. With the help of infamous weatherman Michael Fish (who once dismissed what would later be a deadly historical storm), the team presented an interactive storm complete with fog, rain, lightening and wind. Brave persons could choose how much of a beating they wished to take, and then warm themselves with a complimentary glass of the gold stuff while the hardiest had the opportunity to win a bottle.

Distillery Manager, Mark Lockhead explained:

The distinctive whiskey we create with such passion and care here on Skye speaks very boldly of the dramatic island where it was born. Talisker Storm is indeed the right name for it!

Forecasts say the Talisker Storm will be moving westward towards Munich and Madrid later this May, but for now, check out the storm in action below:

Talisker Whiskey

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