Why Social Networks Are Making Us More Creative [PSFK 2013]

Why Social Networks Are Making Us More Creative [PSFK 2013]

Google researcher Abigail Posner discusses how the visual web reflects our creative minds.

Abigail Posner, Google
  • 2 june 2013

Speaking at PSFK CONFERENCE 2013, Abigail Posner, Head Of Strategic Planning for Agency Development at Google, discussed how rather than serving as a mere distraction, the vast visual web is making us happier, more creative, more connected and ultimately more fulfilled. In the last year, we collectively took 380 billion photographs, every day there are 400 billion views on Youtube, and on Facebook alone, users watch 500 years worth of video per day. What Posner questions is whether this content amounts to merely a two minute distraction, or if it reveals a deeper meaning.

abigail posner 2

Taking a closer look at what type of content users are actually sharing on their social feeds, it is overwhelmingly filled with the everyday and mundane, rather than great works or masterpieces of history. However, Posner posits that this so called mundane content offers a new perspective to view our everyday lives. Since the beginning of time, great thinkers have sought to answer the question of is there more to life? The visual web effectively lets us see our world for the first time again with new eyes, making the familiar fascinating and elevating our everyday experiences.

As Posner says, when this content is shared, we feel the passion of the creator, which in turn sparks our own creativity. The visual web reminds us that we can leave a mark, and that our own ideas matter in a meaningful way.


Image Credit – Catalina Kulczar



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Tina Roth Eisenberg

Advertising, Arts & Culture, Work & Business, Design

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

No search results found.