Absolut launched its Open Canvas initiative on the streets of Williamsburg, Brooklyn as a part of their global campaign, “Transform Today“. This outdoor art festival featured more than 20 artists expressing their creative ideas on everything from the white canvases to flowerpots to cars.
The exhibition showed a broad range of media from graffiti artist KATSU to crochet artists Olek to performance artists Ryan McNamara. These artists left no stone unturned, covering cars with crochet and canvases with inspirational creative expressions. Several creative mediums collaborated in the visual and digital experience, “The Starchamber,” Aurora Hall’s projections and video footage and the audience tailored dance performance, “Dance.”
Speaking about the idea behind the Open Canvas initiative, Pernod Ricard vice president, Maxime Kouchnir says,
As a brand, we believe the future is not a given, and it’s yours to create, so it’s really about giving inspiration to people in terms of taking matters into their own hands and really being part of the creative movement.
The finished art works in the exhibition will be on display till June 29th on North 6th street in Brooklyn.
Check out some of the photos from the on-going exhibition:
Check out the Absolut video below: