menu

Absolut Blankets Brooklyn Street With Outdoor Art Exhibition

Absolut Blankets Brooklyn Street With Outdoor Art Exhibition
Advertising

Artists express themselves with crochet, graffiti, dance, live performances and visual projections.

Keerthana Jagadeesh
  • 28 june 2013

Absolut launched its Open Canvas initiative on the streets of Williamsburg, Brooklyn as a part of their global campaign, “Transform Today“. This outdoor art festival featured more than 20 artists expressing their creative ideas on everything from the white canvases to flowerpots to cars.

1683256-slide-slide-24-what-happens-when-katsu-olek-and-other-artists-descend-upon-a-brooklyn-street

The exhibition showed a broad range of media from graffiti artist KATSU to crochet artists Olek to performance artists Ryan McNamara. These artists left no stone unturned, covering cars with crochet and canvases with inspirational creative expressions. Several creative mediums collaborated in the visual and digital experience, “The Starchamber,” Aurora Hall’s projections and video footage and the audience tailored dance performance, “Dance.”

1683256-slide-slide-9-what-happens-when-katsu-olek-and-other-artists-descend-upon-a-brooklyn-street

Speaking about the idea behind the Open Canvas initiative, Pernod Ricard vice president, Maxime Kouchnir says,

As a brand, we believe the future is not a given, and it’s yours to create, so it’s really about giving inspiration to people in terms of taking matters into their own hands and really being part of the creative movement.

The finished art works in the exhibition will be on display till June 29th on North 6th street in Brooklyn.

Check out some of the photos from the on-going exhibition:

Check out the Absolut video below:

Open Canvas

Advertising
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

PURPLELIST EXPERTS

Morgwn Rimel

Living Intelligently, Living Well

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

No search results found.