Rob Girling of Seattle-based design firm Artefact speaks about the journey of developing a new product.
As a co-founder and principal of Artefact, Rob Girling is responsible for setting the company’s strategy and vision–to design exciting products and experiences that inspire positive changes in human behavior. Rob’s design career spans some of the leading agencies and design brands in the world, including Apple, IDEO, Microsoft, and Sony, and touches everything from interaction design experience, to natural user interfaces, motion graphics and 3-D design.
Why did you decide to start Artefact?
We started Artefact six years ago with the modest goal to create a world class, technology product design company. We knew there was very few companies out there who are simulteaneously great creative technologists AND great designers, and who have a strong point of view about what makes products great. We hope that our work has a long lasting positive impact not only to our clients’ business and our profit margins, but to society as well.
Check out Rob’s presentation from PSFK SEATTLE below: