How To Create The Best Retail Experience [PSFK SEATTLE]

How To Create The Best Retail Experience [PSFK SEATTLE]

Dr. Nadia Shouraboura talks about how online and offline retail can come together to create the perfect shopping experience

Matt Sabourin
  • 23 june 2013

At last month’s PSFK SEATTLE event, we invited some of the city’s innovative people to discuss their latest projects and reveal the inspiration that lead to their creation. One of those individuals was Dr. Nadia Shouraboura, a tech entrepreneur and the CEO of Hointer, a company that is reinventing the brick and mortar retail experience by combining innovative in-store mobile applications and POS technology with traditional shopping. Hointer offers men and women a modern shopping experience that is as hassle free as buying online, but allows customers to try on clothes before making a purchase.


PSFK recently chatted with Nadia about why she felt the need try her hand at retail:

What was your inspiration for creating a unique shopping experience at Hointer? 

I was inspired by smart and fast professional men. I thought of them as spear-hunters and wanted to create an efficient and fun way for men to shop for apparel. No digging through piles, no racks or clutter, no lugging of clothes, no checkout, no hassle and full control. Later on women told me that they want to shop that way too.

How has the integration of in-store technology helped set Hointer apart from other brick and mortar retailers?

Hointer store is a microwarehouse, controlled by customers’ mobile phones and our algorithms. It is a store and a distribution center right next to customers, all in one. Compared to stores of traditional retailers, it has a much smaller footprint and takes less people to run. Compared to online retailers, Hointer is much closer to customers, making one hour delivery to the doorstep reality.

Check out Nadia’s full presentation from PSFK SEATTLE below:

Hointer // @hointer


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