The airline has partnered with Designworks to develop a high-tech replacement for the paper luggage tags featuring a scannable barcode.
Creative product design consultancy Designworks has partnered with British Airways to develop an electronic bag tag to replace the traditional paper ones. After passengers have checked in, they would just need to hold their smartphone over the tag. This would automatically update it with a unique barcode containing all of their necessary flight information and a view of their bag’s destination.
The tag could be used multiple times, with the details being replaced every time a passenger flies, eliminating the need for disposable paper tags. This would save passengers time by having their electronic tag quickly scanned at the bag drop and going straight through security to relax before catching their flight.
British Airways is going to trial the state-of-the-art electronic bag tag next month. Frank van der Post, British Airways’ managing director of brands and customer experience, said:
This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly. As the saying goes, ‘good things come in small packages’, and this innovative device is no exception.