menu

Burberry Creates Real Time Kiss Screen For Lovers

Burberry Creates Real Time Kiss Screen For Lovers
Advertising

The fashion house collaborates with the tech giant to create an experience that makes online communication more personal.

Wesley Robison
  • 12 june 2013

While we have a seen a number of racy technology solutions for the solicitous (Bang With Friends) or long-distance (Durex’s vibrating Fundawear underwear) lovers, Burberry’s collaboration with Google has put the humanity back into the digital experience for kindred spirits looking to connect online. The  ‘Burberry Kisses’ digital campaign for Google Chrome and mobile users, lets partners send a digital imprint of their actual lips to anyone around the world. Following Google’s ‘Art, Copy and Code’ initiative, the project bundles the user’s kiss in post card and follows a personalized journey based on the sender’s and recipient’s city, animating the trip with picturesque skylines, and Google street views.

Burberry Kisses

The ‘Burberry Kisses’ campaign hopes to connect fans from around the world. The models who demo the interaction are clad in the iconic Burberry trench coat and users have the options to freshen up their lips with a selection of Burberry lipstick shades, which is the only inclusion of products. Christopher Bailey, Burberry’s creative director, mentioned how the brand is looking to connect peers using technology to create personalized experiences that bring the brand to life or just a kiss of delight. He remarked

Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world – by telling a story that makes the digital personal. We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning.

Check out the gallery below and click through the link below to send a kiss and experience yourself.

Kisses.Burberry.com

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Trending

Get PSFK's Related Report: Future of Automotive

See All
Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Dan Germain

Food & Beverage, Branding & Packaging

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

No search results found.