The fashion house collaborates with the tech giant to create an experience that makes online communication more personal.
While we have a seen a number of racy technology solutions for the solicitous (Bang With Friends) or long-distance (Durex’s vibrating Fundawear underwear) lovers, Burberry’s collaboration with Google has put the humanity back into the digital experience for kindred spirits looking to connect online. The ‘Burberry Kisses’ digital campaign for Google Chrome and mobile users, lets partners send a digital imprint of their actual lips to anyone around the world. Following Google’s ‘Art, Copy and Code’ initiative, the project bundles the user’s kiss in post card and follows a personalized journey based on the sender’s and recipient’s city, animating the trip with picturesque skylines, and Google street views.
The ‘Burberry Kisses’ campaign hopes to connect fans from around the world. The models who demo the interaction are clad in the iconic Burberry trench coat and users have the options to freshen up their lips with a selection of Burberry lipstick shades, which is the only inclusion of products. Christopher Bailey, Burberry’s creative director, mentioned how the brand is looking to connect peers using technology to create personalized experiences that bring the brand to life or just a kiss of delight. He remarked
Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world – by telling a story that makes the digital personal. We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning.
Check out the gallery below and click through the link below to send a kiss and experience yourself.