menu

Tourists Explore Cape Town Through Other People’s Facebook Profiles [Video]

Tourists Explore Cape Town Through Other People’s Facebook Profiles [Video]
Advertising

Cannes Gold Lion-winning campaign sends social network pages on a virtual vacation without their owner.

Daniela Walker
  • 26 june 2013

Ogilvy & Mather South Africa had a simple brief from Cape Town Tourism: bring in more visitors for the coming season, and do it cheaply. So Ogilvy SA turned to social media, a budget platform in terms of advertising and the perfect place to share the joys of Cape Town without investing heavily into a global media campaign.

The result was the ‘Send your Facebook Profile to Cape Town’ campaign, where users could sign up to send their hard-working profiles on holiday. Players could choose from interests and activities, and then were virtually sent to Cape Town, with the site sending cyber-itineriaries, providing status updates, video posts and even uploaded photos to people’s profiles. Every participant was entered into a raffle to win an actual trip to Cape Town, flight, accommodations and activities included.

The campaign recently won a Gold Lion at Cannes for ‘Best use or integration of digital or Social Media’ and was seen as a resounding success, engaging people throughout the world and showing off Cape Town at a low cost.

See the video case study below:

Ogivily & Mather SA // Cape Town Tourism

+#advertising
+Advertising
+Africa
+Cape Town
+cities
+Facebook
+financial services
+social media campaign
+South Africa
+technology
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Yesterday
Retail Yesterday
No search results found.