Coat Woven Entirely Out Of Chest Hair [Pics]

Dairy company Arla commissioned the Man-Fur Coat to promote its new protein-filled chocolate milk for men, that will put hair on your chest.

Leah Gonzalez
Leah Gonzalez on June 27, 2013. @leahgonz

The British arm of global dairy company Arla has thought up a very unique way to promote its new product Wing-Co, a protein-rich chocolate milk that they are marketing as a drink for men.

The company recently unveiled a limited edition fur coat made from discarded male chest hair. The Man-Fur Coat was woven from a million strands of real chest hair from 300 volunteers and took a team of four designers two hundred hours to make.

According to a Wing-Co spokesperson the coat was created as a ‘wake-up call’ for men and ‘a way to encourage them to readopt the values of assured men’s men from yesteryear.’

This unique coat supposedly retails for £2,499, but it’s doubtful if anyone will be purchasing one.


TOPICS: Work & Business
Leah Gonzalez

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Leah is a freelance writer and blogger from Manila. She enjoys writing about technology, design, architecture, arts, and science.