menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Coat Woven Entirely Out Of Chest Hair [Pics]

Coat Woven Entirely Out Of Chest Hair [Pics]

Dairy company Arla commissioned the Man-Fur Coat to promote its new protein-filled chocolate milk for men, that will put hair on your chest.

Leah Gonzalez

The British arm of global dairy company Arla has thought up a very unique way to promote its new product Wing-Co, a protein-rich chocolate milk that they are marketing as a drink for men.

The company recently unveiled a limited edition fur coat made from discarded male chest hair. The Man-Fur Coat was woven from a million strands of real chest hair from 300 volunteers and took a team of four designers two hundred hours to make.

According to a Wing-Co spokesperson the coat was created as a ‘wake-up call’ for men and ‘a way to encourage them to readopt the values of assured men’s men from yesteryear.’

This unique coat supposedly retails for £2,499, but it’s doubtful if anyone will be purchasing one.

Metro

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store