coke-wearable-smile-feature

Fans around the world become part of the beverage brand’s latest marketing effort by snapping pics of their clothing.

A new animated movie from Coca-Cola aims to “put a smile” on people’s faces around the world by sending them a gift and asking them to get involved.

The “Wearable Smile” concept was developed by Ogilvy and created by Psyop, who were responsible for animating the film – which features a few interesting characters.

wearable-smile

Each frame of this movie was then put on a t-shirt and sent to fans around the world. Once each of them received the t-shirt, they had to take a picture of themselves wearing it, which was submitted back to Coke.

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These images were then combined to recreate the animated film featuring all of Coca Cola’s fans, hopefully putting a smile on their face in the process.

See if the video puts a smile on your face:

Coca-Cola

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