Fans around the world become part of the beverage brand’s latest marketing effort by snapping pics of their clothing.
A new animated movie from Coca-Cola aims to “put a smile” on people’s faces around the world by sending them a gift and asking them to get involved.
Each frame of this movie was then put on a t-shirt and sent to fans around the world. Once each of them received the t-shirt, they had to take a picture of themselves wearing it, which was submitted back to Coke.
These images were then combined to recreate the animated film featuring all of Coca Cola’s fans, hopefully putting a smile on their face in the process.
See if the video puts a smile on your face: