Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Coca-Cola Creates Animated Film Using Fans’ T-Shirts [Video]

Fans around the world become part of the beverage brand's latest marketing effort by snapping pics of their clothing.

Ross Brooks

A new animated movie from Coca-Cola aims to “put a smile” on people’s faces around the world by sending them a gift and asking them to get involved.

The “Wearable Smile” concept was developed by Ogilvy and created by Psyop, who were responsible for animating the film – which features a few interesting characters.


Each frame of this movie was then put on a t-shirt and sent to fans around the world. Once each of them received the t-shirt, they had to take a picture of themselves wearing it, which was submitted back to Coke.


These images were then combined to recreate the animated film featuring all of Coca Cola’s fans, hopefully putting a smile on their face in the process.

See if the video puts a smile on your face:


  • {{post.date_formated}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth