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Domino’s Tests Flying Pizza Drone [Video]

Domino’s flying 'DomiCopter' is capable of delivering hot pizzas quickly by completely avoiding traffic.

Emma Hutchings
Emma Hutchings on June 11, 2013.

Domino’s ‘DomiCopter‘ is capable of delivering pizzas in the company’s heatwave bags over vast distances at high altitudes. The flying drone was developed by Domino’s Pizza, UK drone specialist AeroSight, Big Communications and creative agency T + Biscuits.

The delivery system can travel hundreds of meters without needing to refuel and is also eco-friendly. The video below featuring the lightweight flying aircraft has generated more than one million views.

Domino’s Tests Pizza Delivery Drone [Video]

The drone, which is still a prototype, is undergoing further testing at the company’s headquarters and may be rolled out in the future. A Domino’s Flight Academy is also rumoured to be in the pipeline if the DomiCopter delivery service takes off. Simon Wallis, sales and marketing director at Domino’s, said:

At Dominos we’re always looking to innovate and find new ways to deliver our pizza and a DomiCopter could fit the bill perfectly. We are the number one pizza delivery company and we are committed to staying in that position. What better way to totally avoid the traffic than to fly – if anything this will now make us even quicker! We think it’s a great way to reinforce that Domino’s go to more lengths than anyone to deliver great pizza.

You can check out the DomiCopter in action in the video below:

DomiCopter

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