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Why What We Eat Defines Our Behavior [PSFK 2013]

Why What We Eat Defines Our Behavior [PSFK 2013]
culture

Emilie Baltz discusses the complex experiences that we associate with food.

Emilie Baltz
  • 2 june 2013

Emilie Baltz, author of L.O.V.E Foodbook, believes that how people eat defines how they behave. Speaking at PSFK CONFERENCE 2013, Baltz described working on the L.O.V.E Foodbook, a project designed to explore and provoke what the definition of food really is. Behind this is a belief that food is not simply an expression of a single ingredient, but rather a multiplicity of ecosystems coming together encompassing history, feelings, psychology and physicality. In order to explore these concepts, Baltz utilized her design skill set to expand the vocabulary of food in a visual storybook.

emilie baltz 2

Particularly, her talk focused on the much-discussed topic of food as aphrodisiac. Baltz interviewed top chefs around the world and challenged them to sum of the concept of love in a single dish, which she then captured in photographic detail. For example Chicago-based chef Richard Farina defined love as discovery, and prepared a dish of vegan ingredients strewn over a log, challenging the eater to delicately search and discover the distinct ingredients for themselves.

With the L.O.V.E Foodbook, Baltz demonstrates that food is not simply a calorie, but rather an experience, and a tangible feeling that we take in with every bite.

L.O.V.E Foodbook

Image Credit – Catalina Kulczar

psfk-nyc-2013._650

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