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Travelers Transfer Virtual Food Between Outdoor Ads To End Hunger [Video]

Near-field communication lets people donate to charity in a more interactive way.

Ross Brooks
Ross Brooks on June 17, 2013. @greenidealism

Most advertisements asking for donations are often in conflict with those asking you to buy something. That’s why Grabarz & Partner have created a way to carry food from one ad to another – using just your smartphone.

The company set up two advertisements at a bus stop – one featuring an impressive selection of food, the other a starving child. Using near-field communication, you can pick up a piece of food with your phone, and carry it over to the child in need. The act of doing so also donates the value of that piece of food.

un-wfp-smartphone-donation-3

People who make the effort to donate can share their accomplishment via Facebook, and will also receive a video from the child they helped saying thank you. The company hopes to make the act of donating more interactive and rewarding – encouraging people to support the United Nations’ World Food Programme.

Take a look at a few people trying out the new idea while waiting at the bus stop:

United Nations’ World Food Programme

Thinking...