menu

Travelers Transfer Virtual Food Between Outdoor Ads To End Hunger [Video]

Travelers Transfer Virtual Food Between Outdoor Ads To End Hunger [Video]
Advertising

Near-field communication lets people donate to charity in a more interactive way.

Ross Brooks
  • 17 june 2013

Most advertisements asking for donations are often in conflict with those asking you to buy something. That’s why Grabarz & Partner have created a way to carry food from one ad to another – using just your smartphone.

The company set up two advertisements at a bus stop – one featuring an impressive selection of food, the other a starving child. Using near-field communication, you can pick up a piece of food with your phone, and carry it over to the child in need. The act of doing so also donates the value of that piece of food.

un-wfp-smartphone-donation-3

People who make the effort to donate can share their accomplishment via Facebook, and will also receive a video from the child they helped saying thank you. The company hopes to make the act of donating more interactive and rewarding – encouraging people to support the United Nations’ World Food Programme.

Take a look at a few people trying out the new idea while waiting at the bus stop:

United Nations’ World Food Programme

+#advertising
+#technology
+Advertising
+charity
+children
+cities
+Facebook
+Food & Drink
+Health
+mobile
+technology
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
Related Expert

Jeff Tangney

Social Media, Health, Enterprise Communication

AI february 24, 2017
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Retail february 23, 2017
Automotive february 23, 2017
No search results found.