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How Google Constructs Its Visual Identity [Pics]

How Google Constructs Its Visual Identity [Pics]
Advertising

A senior designer has published the company’s graphic design guidelines.

Emma Hutchings
  • 11 june 2013

Roger Oddone, a senior graphic designer in the Art Department at Google in Mountain View, California, is responsible for leading the creation of high visibility branding elements and iconography projects that define the look and feel of Google products. He has published the company’s graphic design guidelines, giving the public a behind-the-scenes look into Google’s visual identity.

How Google Constructs Its Visual Identity [Pics]

The ‘Google Visual Assets Guidelines‘ include notes on how icons should appear, how to produce front-facing designs, and acceptable color combinations.

Maintaining the visual coherence of visual assets is one way a brand is shaped. The guidelines were created to help Google’s designers produce high quality work that helps strengthen identity. They are available to view on Behance in two projects, ‘Product icons and logo lockups’ and ‘User interface icons and Illustrations.’ Click through to see a selection from the guidelines:

Google Visual Assets Guidelines

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