menu

The Logic Behind The Typography For The Great Gatsby [Pics]

The Logic Behind The Typography For The Great Gatsby [Pics]
culture

Like Minded Studio created the branding and Deco-styled logo for the recent feature film.

Emma Hutchings
  • 6 june 2013

Sydney-based Like Minded Studio collaborated with Baz Luhrmann, Catherine Martin and Bazmark team on the branding for the feature film The Great GatsbyThey realized Luhrmann’s vision and developed a bespoke Deco-styled logo reflective of the roaring 20s and Fitzgerald’s masterpiece.

Feature Film Branding Harkens Back To The Roaring '20s [Pics]

Like Minded Studio created a typeface to accompany the branding. The letterforms were customized and refinined to reflect the design of the main logo, including developing a system to combine solid and pinstriped characters in sequence when typing out words.

Inspiration for the typeface came from the alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style. Click through to see a selection of images of the process and branding:

The Great Gatsby

+#culture
+#design
+Advertising
+Brand Development
+branding
+culture
+Design
+the great gatsby
+typeface
Trending

Wearable Serves As A Digital Guide For People With Visual Impairments

Baby Boomers
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Consumer Goods Yesterday
Automotive Yesterday
No search results found.