Greenhouse Grocery Store Educates Shoppers About Locally-Grown Food [Video]

Greenhouse Grocery Store Educates Shoppers About Locally-Grown Food [Video]

The Farmery is an urban farm and retail space in one.

Leah Gonzalez
  • 19 june 2013

There has already been a lot of talk about greenhouses in urban settings to address the demand for produce in a city environment. Just earlier this year supermarket chain Whole Foods announced its plans for a commercial-scale rooftop greenhouse.

For industrial designer Ben Greene, his approach is more utilitarian and scaled down. His idea is to combine the concept of a grocery store and a greenhouse into a new type of food retailer called The Farmery.

The Farmery is basically a greenhouse and store in one. Food is grown and sold in one site. Customers will be able to see for themselves how the food is grown and buying produce at The Farmery will be an immersive experience for the shoppers.


In typical groceries or supermarkets, the food is harvested and packaged from someplace and then shipped to the retail stores. The Farmery would cut down those extra steps. Having the farm and store in one place theoretically lowers inventory loss and saves on the cost of transportation and packaging.

The Farmery is built with low-cost shipping containers and modular greenhouse structures. The goal is to sell as much as what the farm grows in the retail area of the establishment. Whatever does not get sold at the retail area will be sold off to restaurants.

The team currently has two prototype growing units in North Carolina to test growing systems and test market the produce at restaurants, farmers markets and retailers.  Once The Farmery is fully operational, the team hopes to make the urban farm as common as the local convenience store or corner store.



Learn more about The Farmery in the video below.

The Farmery


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.