Edelman Digital: How Are Brands Embracing Instavideo?
A roundup of the best uses Vine and Instagram Video by businesses to interact with their consumers.
A glimpse into some of the first brands on Instagram video, potential new features from Vine and more of the latest digital news of the week.
Facebook announced the launch of a 15 second video feature on Instagram, more than doubling Vine’s six-second cap. Similar to Vine, the app stitches together unique video clips and is ultimately set apart by its 13 filters and a ‘Cinema’ feature, designed to stabilize footage. The update is currently available to Instagram’s 130 million monthly users on iOS and Android, and brands including General Electric and Lululemon were included in a launch group.
Just ahead of Facebook’s rumored Instagram video announcement, Vine employees began posting videos that included teasers of its own impending updates. Through a series of tweets, co-founders Dom Hofmann and Rus Yusupov previewed upcoming design changes and new app features to maintain the interest of the Vine community. In these six-second clips, users could identify features such as full-screen videos, private messaging within the application, an option to create multiple Vine videos simultaneously and more.
Following its anticipated hashtag announcement, Facebook’s most recent update includes the introduction of photo comments. The new feature, which enables users to comment using an image in place of text, is being rolled out globally, as well as on Facebook’s mobile site. The new photo comment option is exhibited through a camera icon beside the text field where comments can be added. While photo comments are visible on mobile platforms, they’re not yet operable via the channel’s mobile applications, but this feature is expected to be incorporated shortly.
Simply Measured recently released a quarterly report examining a variety of customer service data on Twitter from the Interbrand top 100 brands. According to the study, 32% of the top 100 brands now have dedicated customer service handles and the average response time for customer service issues is 4.6 hours. Other data analyzed in the study includes frequency of responses, customer response times vs. expectations and more.
Evolving mobile merchandising trends, such as catalogs and coupons, are playing a central role in the continuing expansion of mobile commerce. Check out a snapshot from a recent BI Intelligence report and a few key findings providing insight into the future of mobile commerce.