menu

New LAX Terminal Aims To Recapture The Luxury Of Flying [Video]

New LAX Terminal Aims To Recapture The Luxury Of Flying [Video]
Design

The international airport's 19,000 square ft. of video screens hopes to inspire passengers and inject excitement back into the hassle of travel.

Daniela Walker
  • 24 june 2013

Travelers passing through the new Tom Bradley International Terminal (TBIT) at Los Angeles airport may never want to leave. Set to open in August, the new building will contain 19,000 square feet of video screens and an interactive multimedia system that provides passengers with a unique immersive experience.

lax-terminal3

Montreal-based agency Moment Factory that is the Executive content producer for the multimedia environment, has created four hours of video, essentially 40 short films, that capture the wonder of travel and the essence of Los Angeles for all those who spend time in TBIT to enjoy.

When entering the terminal, travelers are greeted with a Welcome Gallery with huge screens displaying the short films along with other animations depicting popular destinations and cityscapes. Stretching the length of the halls are 10 LED-screen columns that react and change in response to the passing footfall. At the center of it all is Moment Factory’s pièce de résistance, a 72 foot digital clock tower (repurposed from an old elevator bank), which harkens back to the great clocks in the train stations of another era. The first story of the tower is interactive, so that curious passersby can touch the screen and see it change before their eyes.

lax-terminal

The entire project intends to recapture the excitement and romanticism of travel, which has since given way to crowded hubs and airports, synonymous with wasted hours, long lines and high stress.

Moment Factory creative director Sakchin Bessette commented:

Traveling these days is a very logistical experience. The only magical part about it is looking through the porthole of the plane, where you’re over the clouds and the sun is setting, so that’s what we wanted to create with all of the media content in the airport.

See the making of video below to see Moment Factory at work:

Moment Factory

Design
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.