The international airport’s 19,000 square ft. of video screens hopes to inspire passengers and inject excitement back into the hassle of travel.
Travelers passing through the new Tom Bradley International Terminal (TBIT) at Los Angeles airport may never want to leave. Set to open in August, the new building will contain 19,000 square feet of video screens and an interactive multimedia system that provides passengers with a unique immersive experience.
Montreal-based agency Moment Factory that is the Executive content producer for the multimedia environment, has created four hours of video, essentially 40 short films, that capture the wonder of travel and the essence of Los Angeles for all those who spend time in TBIT to enjoy.
When entering the terminal, travelers are greeted with a Welcome Gallery with huge screens displaying the short films along with other animations depicting popular destinations and cityscapes. Stretching the length of the halls are 10 LED-screen columns that react and change in response to the passing footfall. At the center of it all is Moment Factory’s pièce de résistance, a 72 foot digital clock tower (repurposed from an old elevator bank), which harkens back to the great clocks in the train stations of another era. The first story of the tower is interactive, so that curious passersby can touch the screen and see it change before their eyes.
The entire project intends to recapture the excitement and romanticism of travel, which has since given way to crowded hubs and airports, synonymous with wasted hours, long lines and high stress.
Traveling these days is a very logistical experience. The only magical part about it is looking through the porthole of the plane, where you’re over the clouds and the sun is setting, so that’s what we wanted to create with all of the media content in the airport.
See the making of video below to see Moment Factory at work: